Accutech came to my team shortly after acquiring Money Tree in mid-2019. Accutech’s goal after the acquisition of Money Tree was to improve and innovate their software, website, and branding. My team and I started with creating a new logo and setting some brand colors and fonts in place. Our goal was to bring the brand a bit closer to Accutech. We wanted Money Tree to feel like a sister site to Accutech, so we borrowed certain elements from Accutech’s brand. After we set a basic design system in place, we focused on redesigning the site. Money Tree had a lot of great content on their website, it needed better organization and flow. After a thorough review of the content, we were able to create a more user-friendly experience that allows site visitors to quickly and easily find what they need.